The upcoming tequila being produced by the Rock aka Dwayne Johnson who recently announced:

TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth. The goal is to create a tequila that is the best of quality and taste, but done the right way – by hand.
Small batch, hand crafted tequila from Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy. The tequila of the people.