Jack Daniel's

Jack Daniel's is one of the most iconic and recognizable whiskey brands in the world, known for its distinctive character, craftsmanship, and rich history. Founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, the brand has grown to become synonymous with American whiskey, particularly its signature Tennessee whiskey. Jack Daniel's is famous for its smooth and mellow flavor, achieved through the unique charcoal mellowing process known as the "Lincoln County Process." This method involves filtering the whiskey through sugar maple charcoal before aging, which imparts a smoothness and richness that sets it apart from traditional bourbon.

The flagship expression, Jack Daniel's Old No. 7, is a beloved classic with a well-balanced profile, offering notes of vanilla, caramel, and toasted oak, with a hint of smokiness from the charcoal mellowing. The whiskey is aged in handcrafted oak barrels, which enhance its deep, smooth flavor, making it a favorite for sipping neat, on the rocks, or in cocktails like the classic Jack and Coke.

In addition to the Old No. 7, Jack Daniel's offers a wide range of expressions, including Jack Daniel’s Single Barrel, Jack Daniel’s Tennessee Honey, and the limited-edition Jack Daniel’s Sinatra Select, a tribute to the brand's legendary fan, Frank Sinatra. Each expression offers a unique twist on the classic Jack Daniel’s taste, from the rich and full-bodied single barrel offerings to the sweet, smooth flavor of the Tennessee Honey.

Jack Daniel's remains a symbol of American whiskey, with a reputation for quality, consistency, and innovation. Whether you’re a long-time fan or new to the brand, Jack Daniel's continues to offer a whiskey experience that blends tradition with modern appeal.