Fireball Cinnamon Whiskey
When it was first made, Fireball was one of Seagram's several flavored schnapps drinks. In 1989, Sazerac Company purchased the rights to the formula and the brand from Seagram. At first, Sazerac branded this as Dr. McGillicuddy's Fireball Whisky. It wasn't until years later in 2007 that the drink was re-branded to the Fireball Cinnamon Whisky most people now recognize.